Marketing Intelligence

PTC Marketing Bureau provides a unique blend of business acumen with a thirst for knowledge that is invaluable when it comes to understanding your needs and following them through to completion.  We have one aim when conducting research and that is to deliver you the information that will allow your company to attain tangible business benefits.  Too often businesses base decisions on a “Good feeling” and as a result can invest tens of thousands without a return.  Through our market research team we can remove the guess work that will allow you to make informed decisions and answer fundamental business questions such as:

• Who is likely to purchase the product?
• How competitive is the market (locally, nationally and internationally)?
• How can you be distinguished from your competitors?
• How much could the product / service be sold for?
• How big is the market?
• What are the potential profit margins?
• What legislation governs the industry?
• What are the alternative uses for your product?
• And many more

By calling upon the wealth of experience accumulated by Pathfinder Team Consulting we can help you to understand the culture of the markets and more importantly the potential market opportunity presented.

The power of research should not be underestimated.  Increased competition, globilisation and greater difficulty in securing funding mean the need for accurate and relevant information is more important today than ever before.  The research can be used to:

• Help secure funding by providing invaluable insight into the market and market potential which is essential in times when securing finance is difficult.
• Establishing a competitive advantage by allowing you to make informed decisions quickly and maximise the return on your investment.
• Test the feasibility of an idea before investing heavily on recruitment, premises, etc.
• Allow other professionals to quickly understand your business and your requirements.
• Allows you to concentrate on what you do best.
• Have the benefits of accessing otherwise expensive information.

Knowing the answers to fundamental questions will instantly increase the chances of your business.  Remember, success is planned.

Types of research undertaken:

• Business Planning
• Feasibility studies
• Competitor Analyses (Local, national and international)
• Customer Profiling
• Market Entry Strategy
• Customer Satisfaction study

Integrated Marketing

The Internet can be used as both a global medium and a distributed application, to improve customer reach and communication, increase sales, and create efficiencies in business processes. As a tool in a marketing arsenal or a framework for business methods, the Internet has the capability to transform companies into streamlined, optimised and responsive businesses. In many ways, the Internet is a requirement for economic development, market share sustainment or traditional sales support.

We know how consumers interact with business online and we know how to help our clients properly allocate the effort and budgets necessary to reach and convert those customers. The Internet can be a powerful sales tool but it can detract with the wrong strategy. Applying an ill conceived strategy can detract and reverse the brand equity of your firm. We recognise the effects of online media with other channels and know how to perform this integration properly. We provide strategy, search engine optimization, search engine marketing, online marketing and technology strategies for a variety of organisations. Working together with PTC, you can develop innovative internet solutions for your business.

The Team