Transformations

Text books make it sound easy; develop a strategy, get out into the market place and deliver the success you planned. However, reality is not always like that. As you move away from your current market the odds of success drop dramatically. The chances of success for new products in new markets is as little as 2%. Research also shows that most strategies fail in the implementation stage.

PTC transformations has many years of ensuring that the strategy is aligned to the market needs and that the plan that has been created is delivered successfully.

We do this by focusing on understanding what the specific market needs, and ensuring that the organisation is aligned to these.

Understanding markets needs

Markets have their own culture and language. If you do not understand these, it is very difficult to be successful.  Think of markets as countries, which have their own culture, norms and language. If organisations are not used to selling into those markets they will not know the way of working which will deliver success .

It is also very difficult to understand what price you should offer the product, at especially at the start. Once a price expectation has been created into the market it is tough to get any increase. Being able to get the right price is the key factor in profitability. PTC has successfully grown profitable businesses in more than 30 markets for clients in over 60 countries setting the right prices to maximise sales and profitability.

How do we work together?

The key starting point of any work with PTC Transformations is to develop a holistic marketing; understanding the market, customers and competitors and how  your organisation is  aligned to  its needs. (understanding what you do)

We have all had experience of sales teams promising customers things which the organisation can't deliver or businesses having lots of stock which the sales team seem unable to sell. Organisational alignment, be it product or culture is perhaps the most difficult area of business. Without it, however much is spent on creating leads and opportunities, the business will struggle to as successful as planned.

PTC has helped organisations globally ensure that they have the correct market orientation to deliver profitable growth and penetration markets. 

We focus on the soft issues which are often overlooked by technically driven organisations as well as the harder issues of rules, structure and financial targets.

Recovery

With the world economic climate as it is, businesses are finding themselves in difficulties through no fault of their own. Coming up with a plan of action which keeps shareholders, bank managers, staff and customers on side is never easy.
Turning companies around is not an area which many leaders have experience off. Having help and advice to guide you through this process is key to doing it successfully.

We focus on three area in helping organisations recover:

Understanding the markets you are in and how they can get more out of them.

Finding ways of closing the gap between budget and current revenues.

Delivering clear plans which all the stakeholders can buy into.

It is worth expanding a little on gap closure, as most people will take this to mean cutting costs through redundancy. Whilst this is a method of closing the gap, most organisations are not running with “fat” and therefore redundancies have real consequences to customer service and organisational morale. There are often many hidden expenses and processes within organisations which can release significant cash to the bottom line, as well as improving customer service and organisational morale. These are the areas that we focus on, and manage, to ensure their effects are brought forward as quickly as possible.

The Team